The Business Magazine: Aspire, Slough: Start date confirmed for landmark housing development

Friday 7th February 2020

Slough: Start date confirmed for landmark housing development

Click has announced that work will commence on its much-anticipated landmark development of 238 high-end studio, one, two and three-bedroom apartments in Slough town centre at the beginning of April.

Interest was described as ‘incredibly high’ due to the popularity of Slough as an investment location and already, before the official launch, over 50% of the initial off-plan phase has been reserved.

The homes, to be known as Aspire, will be located on a former open-air car park on Herschel St which is just a five-minute walk from Slough Railway Station. They will, therefore, appeal to anyone wishing to commute into Central London with Paddington Station currently just 16 minutes away and when Crossrail launches next year, Bond St will become accessible in under 32 minutes and Canary Wharf within 45 minutes.

With house price growth at a 14-month high, up by 2% and the continued popularity of Slough as a location for property investment, Head of Sales & Marketing at Click, Anthony Moubarak, is in no doubt as to the likely success of the new homes.

He commented: “Long gone are the days when you could make jokes about Slough. This is a town that is already proving itself on so many levels, but the best is yet to come and that’s what makes our homes such an attractive proposition right now to investors and first-time buyers alike.

“Whilst delays to the arrival of Crossrail have received much negative press, the reality is that this means for anyone investing here now, the significant uplift in property values which have been forecasted, are still to be enjoyed. Add to that the incredible levels of regeneration being carried out as part of the Heart of Slough programme, the town’s continued success as a commercial powerhouse attracting many well-known businesses and its on-going affordability vis-à-vis the nearby capital, there’s every reason to have confidence in Slough’s future.”

Fifty of the new homes will be designated as affordable, with a significant number available through shared ownership. All of the units will be finished to a high-standard that meets the latest building control standards and certifications and the communal roof-terrace will enjoy uninterrupted and protected views of Windsor Castle.

A show home will launch in early 2021 and it is anticipated that the first homes will be completed during Q4 of 2021. However, with phenomenal levels of interest being shown before work has commenced, the team at Click is preparing for interest to skyrocket once work commences.

Debbie Aplin, a non-executive director at Click and industry veteran with a wealth of experience in brownfield urban mixed use and mixed tenure schemes, concluded: “Slough has seen almost 20% property price growth over the last five years – a figure significantly higher than for London (12%) over the same period. It is, therefore, clear why the town appeals to savvy investors and since the start of this year, we’ve witnessed a marked increase in interest from both investors and first-time buyers, fielding sales enquiries in double figures each day.

“Our presence on site and evidence of work progressing, will I am sure heighten interest even further and our sales team are preparing for a very busy period in the coming months.”

Prices at Aspire start at £199,999 and Help to Buy is available for first-time buyers.

Further information, and a virtual 360 tour, can be found at:

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